Your business already knows the answer
The data exists. It is spread across a CRM, finance, support and operations, behind people who are already busy, in reports that arrive after the decision was needed.
- Fragmented data. Each system holds a piece. Nobody holds the whole picture.
- Slow reporting. A simple question becomes a ticket, a queue and a four-day wait for a spreadsheet.
- Decision bottlenecks. Leaders wait on analysts, and analysts wait on access.
- External AI risk. Public AI tools promise speed but ask you to hand over data you cannot expose.
One intelligence layer, three jobs
Matrix is not another dashboard. It is an intelligence layer that sits on your own systems and closes the distance between a question and completed work.
- Brain answers questions in plain language from live data, with the numbers traceable back to source. There is no SQL and no analyst in the loop.
- Copilot works from your actual figures. It pressure-tests options, builds the plan and shows the trade-offs, so the decision rests on evidence.
- Agents carry the plan out. They run processes, move data and trigger pipelines, inside your environment and under your controls.
Here is the loop in an illustrative example. You ask, "How did leads do in June?" Brain answers: 1,412 leads in June, up 23% month on month. Copilot proposes a plan: shift budget to the top two channels for the next 90 days. Agents launch the campaign and send the report.
Secure by architecture
Queries run against your systems, and raw data never reaches an external model. Only if you switch on Share with AI, which is off by default, are derived, aggregated results sent. The underlying records never are.
- Your data is never used to train external models and is never pooled with other customers.
- Connections are read-only by default, with scoped access per Brain and a full record of what was asked and what was returned.
- The architecture is built for regulated environments, with deployment patterns that satisfy security and data-residency review.
Getting started
Setup takes minutes, and your first answer comes in under five minutes. You do not need technical skills, and every plan includes unlimited users. Matrix connects to virtually any system, database or file source you run, including REST and webhook endpoints.
Every practice and every 10X Lab runs on Matrix: the CEO cockpit for 10X Strategy, the product view for 10X Value, the operations view for 10X Operations and the revenue view for 10X Growth.