The Proficorn target
Proficorn is the first stage on the way to a Unicorn. In six months you build the MVP, prove customers will pay and reach $100K+ ARR, the point where your business is worth $1M+.
That target is $8.5K of monthly recurring revenue, since $8.5K a month is about $102K a year. The six-month journey includes an MVP in three months, an automation lab and a product-market fit program.
How many customers do you need?
It depends on your price. Here is what $8.5K MRR takes:
- 5 customers at $2,000 a month
- 2 customers at $5,000 a month
- about 17 customers at $500 a month
- about 170 customers at $50 a month
There is more than one way to get there. Choose the one your market will pay for.
The founder view in Matrix
At Proficorn, Matrix gives the founder one view against the target. In an illustrative example, MRR against the $8.5K target is on plan, paying customers against target are behind plan, and the MVP is on plan.
The question you ask Matrix at this stage is: "How close are we to $8.5K MRR?"
You do not need a big team
At Proficorn your team is the founders, contractors and fractional team members. You need the right structure, not a big team.
Every area of your 10X Org can be owned by you, managed or outsourced. With own, you and your team run it. With manage, you lead it and BIAMI 10X Labs deliver it. With outsource, BIAMI 10X Labs and fractional resources run it for you.