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By stage · Minicorn → Soonicorn

From a winning proposition to a winning business platform.

Scale to $10M+ ARR with a tiered platform, Data and AI Centres of Excellence and growth in 3 regions.

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MATRIX · LEADERSHIP VIEW
Illustrative
10X ValueOn plan
10X OperationsAhead of plan
10X GrowthBehind plan

Ask: "Which region is behind plan, and why?"

What is a Soonicorn?

Minicorn → Soonicorn: a winning business platform.

$100M+Value
$10M+ARR
$850K+MRR
3 yearsHorizon

How many customers do you need?

Set your own price per customer and see how many you need to reach $850K MRR.

10,000 customers at $100/month

2,000 customers at $500/month

500 customers at $2,000/month

200 customers at $5,000/month

There's more than one way to get there. Choose the one your market will pay for.

Your team at this stage

A leadership team with one plan and one set of numbers.

Own, manage or outsource any part of your business.

Every area of your 10X Org can be owned by you and the team, managed or outsourced and delivered with BIAMI 10X Labs and fractional resources.

Own: you and your team run it. Manage: you lead it, and BIAMI 10X Labs deliver it. Outsource: BIAMI 10X Labs and fractional resources run it for you.

Tap an area to change it.

10X Value

10X Operations

10X Growth

Your plan with BIAMI

WorkstreamYear 1Year 2Year 3
Tiered platform + APIs
Data CoE and AI CoE
Marketplace integrations in 3 regions
Operations labs in each region (RevOps · tiered onboarding · tiered success)
Growth in 3 regions (IBD · Intelligent Marketing · partner ecosystem)
Leadership rhythm (Vision · Strategy for Value, Operations and Growth · Execution)

What we deliver across the four practices

10X Strategy

CEO Vision + separate Value, Operations and Growth strategies.

Learn more →

10X Value

Tiered platform + APIs, Data CoE, AI CoE, marketplace integrations in 3 regions.

Learn more →

10X Operations

RevOps, tiered onboarding and success in every region.

Learn more →

10X Growth

IBD, Intelligent Marketing and the partner ecosystem in 3 regions.

Learn more →

Join 10X Leaders Community

Free, for CEOs and for leaders across Value, Operations and Growth: roundtables, events, and what's actually working for other 10X businesses.

Your leadership view, in Matrix

Matrix, our superintelligence platform, answers from your own data, plans the next move and lets agents do the work. Raw data never leaves your infrastructure.

ASK MATRIX
Illustrative session

In every status meeting, Nexus LIVE turns decisions into BIAMI automations, Partic pipelines and Matrix tasks. See Nexus LIVE Meetings →

Client spotlight

Value

Outra

Challenge: Turn an analyst-mediated data service into a platform customers drive themselves.

Approach: A managed 10x Factory team.

14 weeks scope to production, 5 engineers instead of 12.

Read the case study →

Value

Matrix

Challenge: Answer natural-language questions across disconnected enterprise systems without exposing raw data.

Approach: Built the Brain, Copilot and Agents layers.

22 weeks scope to production, 6 engineers instead of 15.

Read the case study →

Value

Partic

Challenge: Collapse ETL, reverse-ETL and workflow automation into one runtime.

Approach: Built the runtime, connector layer and AI Nexus.

16 weeks scope to production, 4 engineers instead of 10.

Read the case study →

Insights

Thinking, cases, playbooks and events for leaders on the way to Soonicorn.

News & blog

All posts →

Case studies

26 → 6 months, new product idea to delivery and product-market fit

SaaS startup. Ran Business Idea → Proficorn, built the MVP in 10X Factory in 3 months, then 6 months to product-market fit.

All case studies →

Playbooks & white papers

All playbooks →

Events

10X Leaders roundtable

Next 10X Leaders roundtable: date to be announced. See upcoming events →

All events →

10X Agenda newsletter

One idea a month for running a 10X business, straight from the leaders' circle.

Frequently asked questions

Why a platform and not just a product?

A product solves one problem for one kind of customer. A tiered platform lets more products, partners and regions grow on the same foundation. That is how you reach

Why a platform and not just a product?0M+ ARR, with Data and AI Centres of Excellence in three regions.

What is a Data CoE and an AI CoE?

Standing teams and platforms that run data and AI across your products, built with Partic, Matrix and 10x Factory.

How do you run three regions at once?

The same rhythm in every region, with one set of numbers in Matrix.

Who from our team is involved?

The CEO and the Value, Operations and Growth leaders.

Explore more

Start here

Other practices

10X Strategy

Lead a 10X business. For CEO, Founder, Board Member.

Explore 10X Strategy →

10X Value

Create 10X more value. For CTO, Chief Product Officer, Chief Customer Officer.

Explore 10X Value →

10X Operations

Run the business 10X better. For COO, CIO, CFO.

Explore 10X Operations →

10X Growth

Win 10X more revenue. For CMO, CRO, Chief Partner Officer.

Explore 10X Growth →

From winning proposition to winning platform.