The Unicorn target
Unicorn takes a winning platform to a winning business category: $100M+ ARR, with global Centres of Excellence and a leadership team in every region. The company is then worth $1B+. The monthly target is $8.5M MRR, over five years.
How many customers do you need?
- 100,000 customers at $100 a month
- 20,000 customers at $500 a month
- 5,000 customers at $2,000 a month
- 2,000 customers at $5,000 a month
There is more than one way to get there. Choose the one your market will pay for.
One company, three regions, one rhythm
The team at this stage is the Value, Operations and Growth leaders, plus C-level leaders in the Americas, EMEA and APAC.
In an illustrative Matrix global view, the Americas are ahead of plan, EMEA is on plan and APAC is behind plan. The question for the CEO is: "Which region leads the category, and which is falling behind?"
Own, manage or outsource
Every area of your 10X Org can be owned by you and the team, managed or outsourced, and delivered with BIAMI 10X Labs and fractional resources. Own means you and your team run it. Manage means you lead it and BIAMI 10X Labs deliver it. Outsource means BIAMI 10X Labs and fractional resources run it for you.
Board-level advisory is available for Unicorn and Decacorn. See the Decacorn board view for the next stage.